HomePartnersSpeakersScheduleRegister

A Creative Disruption festival from The Drum

The comforting blue tins and tubes of Nivea are ubiquitous globally as the skincare brand and the positive power of human touch. So how does a brand that talks about our sense of touch and how that helps us develop as human beings position itself during a pandemic?

Join Tobias Collée, Vice President Masterbrand & Communication Nivea at Beiersdorf and Andrea Pedrazzini, CEO of One Touch in a fascinating discussion with The Drum consulting editor, Sonoo Singh to talk about its efforts to help its communities, such as shifting part of its production plants towards the making of hand sanitisers, and its innovative approach to the future and its fight against the rise of niche brands.

Speakers

Sonoo Singh
Sonoo Singh
associate editor, The Drum
Andrea Pedrazzini
Andrea Pedrazzini
chief executive officer, One Touch
Tobias Collée
Tobias Collée
vice president masterbrand & communication nivea, Beiersdorf
30 June 10:00 BST / 05:00 EST / 17:00 SST

Which recent digital demands will customers continue to expect?

Marketing

Featuring

  • Simon Miles, global customer director of Walmart, Coca-Cola
  • Cat Hartland, head of The Drum Recommends, The Drum
Simon MilesCat Hartland
2 July 13:30 BST / 08:30 EST / 20:30 SST

How to reach The Drum's audience by self-publishing to thedrum.com

Marketing

Featuring

  • Diane Young, chief executive officer, The Drum
Diane Young
26 June 16:00 BST / 11:00 EST / 23:00 SST

Happy hour Q&A with Bombay Sapphire’s Tom Spaven

Marketing

Featuring

  • Tom Spaven, brand director, North America, Bombay Gin
  • Sonoo Singh, associate editor, The Drum
Tom SpavenSonoo Singh
19 June 15:00 BST / 10:00 EST / 22:00 SST

From CMO to CEO Insights and advice from president and CEO of Rémy Cointreau Americas, Ian McLernon

Marketing

Featuring

  • Ian McLernon, president and ceo, Remy Cointreau, Americas
  • Sonoo Singh, associate editor, The Drum
Ian McLernonSonoo Singh

Positive Energy, Innovation and Creative Thinking

2020 will see huge changes to our society, economy and undoubtedly our industry but our outlook is far from gloomy, the Can Do Festival represents the positive energy, innovation and creative thinking that makes the marketing community such a powerful force for good.
Become A Partner

Examining how creative disruption will shape the future of...

Retail IconRETAILHealth IconHEALTHCities IconCITIESSociety IconSOCIETYFinance IconFINANCEEntertainment IconENTERTAINMENTMarketing IconMARKETINGEducation IconEDUCATIONMedia IconMEDIABest Practice IconBEST PRACTICE

Sign in or register to view this content.