The comforting blue tins and tubes of Nivea are ubiquitous globally as the skincare brand and the positive power of human touch. So how does a brand that talks about our sense of touch and how that helps us develop as human beings position itself during a pandemic?
Join Tobias Collée, Vice President Masterbrand & Communication Nivea at Beiersdorf and Andrea Pedrazzini, CEO of One Touch in a fascinating discussion with The Drum consulting editor, Sonoo Singh to talk about its efforts to help its communities, such as shifting part of its production plants towards the making of hand sanitisers, and its innovative approach to the future and its fight against the rise of niche brands.
2020 will see huge changes to our society, economy and undoubtedly our industry but our outlook is far from gloomy, the Can Do Festival represents the positive energy, innovation and creative thinking that makes the marketing community such a powerful force for good.
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