A new Creative Disruption festival from The Drum

Sign up to the live Q&A here -https://www.thedrum.com/can-do/events/135

Fernando Machado, the global marketing director at Burger King, will discuss how and why he introduced Burger King’s creative ideas-first strategy that has led to the brand winning many creative awards in the process in recent years and gained the fast food giant mass attention, most recently with its ‘Moldy burger’ ad.

Burger King was named by The Drum's World Creative Rankings as the world’s most awarded brand for 2019, ahead of The New York Times, Nike, Mars and Ikea.


Fernando Machado
Fernando Machado
global chief marketing officer, Burger King
Sonoo Singh
Sonoo Singh
associate editor, The Drum
15 June 16:00 BST / 11:00 EST / 23:00 SST

Burger King's secret sauce

Best Practice


  • Fernando Machado, global chief marketing officer, Burger King
  • Sonoo Singh, associate editor, The Drum
Fernando MachadoSonoo Singh
30 June 16:30 BST / 11:30 EST / 23:30 SST

How emotion is better for business

Best Practice


  • Lynn Lester, managing director of events, The Drum
  • Tom Stein, chairman and chief client officer, Stein IAS
  • Reuben Webb, chief creative officer, Stein IAS
Lynn LesterTom SteinReuben Webb
25 June 09:00 BST / 04:00 EST / 16:00 SST

Winning by design

Best Practice


  • John Mathers, chairman, British Design Fund
  • Natasha Chetiyawardana, creative partner and founder, Bow & Arrow
  • Garry Blackburn, creative director, Rose
  • David Azurdia, creative partner, Magpie Studio
  • Garrick Hamm, creative partner, Williams Murray Hamm
John MathersNatasha ChetiyawardanaGarry BlackburnDavid AzurdiaGarrick Hamm
1 July 11:00 BST / 06:00 EST / 18:00 SST

CMO to CEO: The new ‘Succession’ - LIVE

Best Practice


  • Sherilyn Shackell, global chief executive officer, The Marketing Academy
  • Sarah Warby, chief executive officer, Lovehoney
  • Cheryl Calverley, chief executive officer, eve sleep
Sherilyn ShackellSarah WarbyCheryl Calverley

Positive Energy, Innovation and Creative Thinking

2020 will see huge changes to our society, economy and undoubtedly our industry but our outlook is far from gloomy, the Can Do Festival represents the positive energy, innovation and creative thinking that makes the marketing community such a powerful force for good.
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