The Drum Awards for Marketing - Extended Deadline

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A Creative Disruption festival from The Drum

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Fernando Machado, the global marketing director at Burger King, will discuss how and why he introduced Burger King’s creative ideas-first strategy that has led to the brand winning many creative awards in the process in recent years and gained the fast food giant mass attention, most recently with its ‘Moldy burger’ ad.

Burger King was named by The Drum's World Creative Rankings as the world’s most awarded brand for 2019, ahead of The New York Times, Nike, Mars and Ikea.

Speakers

Fernando Machado
global chief marketing officer, Burger King
Sonoo Singh
associate editor, The Drum

Brand comms after Covid-19

Best Practice

Featuring

  • Stephen Lepitak, executive editor, The Drum
  • Tamara Bennett, director of communications, Virgin
  • Jason Teitler, svp, global communications and brand lead, Special Olympics International
  • Jackie Khan, head of marketing and communications, Oscar Health

A cup of tea with... Derek Walker

Best Practice

Featuring

  • Stephen Lepitak, executive editor, The Drum
  • Derek Walker, founder, Brown and Browner

Winning work: The story of StorySign

Best Practice Education

Featuring

  • Stephen Lepitak, executive editor, The Drum
  • Neil Pymer, creative director, Aardman
  • Mark Wheatley, executive director, European Union of the Deaf
  • Laura Visick, head of innovation, FCB Inferno

Winning by design

Best Practice

Featuring

  • John Mathers, chairman, British Design Fund
  • Natasha Chetiyawardana, creative partner and founder, Bow & Arrow
  • Garry Blackburn, creative director, Rose
  • David Azurdia, creative partner, Magpie Studio
  • Garrick Hamm, creative partner, Williams Murray Hamm

Positive Energy, Innovation and Creative Thinking

2020 will see huge changes to our society, economy and undoubtedly our industry but our outlook is far from gloomy, the Can Do Festival represents the positive energy, innovation and creative thinking that makes the marketing community such a powerful force for good.
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Examining how creative disruption will shape the future of...

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