The Drum Awards Festival - Digital Industries

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Brand News
Four women in luxury fashions
The Drum Network

How luxury brands can market to ultra-high net-worth women
Christmas reruns are working with audiences
Opinion

Cadbury, Coke and National Lottery reruns prove you don't need new Christmas ads
A number of cows, looking straight at the camera
The Drum Network

The secret to selling more plant-based products? Don’t say ‘vegan’
A Toyota SUV ad

Climate campaigners salute Toyota SUV ad ban, but call for stricter regulation
Scene from Apple's holiday spot

Ad of the Day: Apple’s holiday spot brings all the ‘Fuzzy Feelings’
nike campaign

Best Ads of the Week: Nike’s weather-proof winterwear & Tesco’s surreal seasonal spot
A billboard over a busy road
The Drum Network

Areas of influence: How media giant Global uses influencer marketing in OOH and radio
ryan reynolds and amy smart

Just Friends co-stars Ryan Reynolds and Amy Smart reunite for a gin-fueled Friendsgiving
A close-up of multi-colored fibers in a piece of fabric
The Drum Network

Unraveling the multidimensional consumer tapestry: The journey to inclusive marketing
Ikea - wrap 01
Opinion

Could Ikea’s new sustainable shops make it the guardian of the UK high street?
Reddit logo on pink backdrop

How to cultivate community on Reddit

A can of Pepsi, seen from the back of a fridge, being grabbed by a hand

‘It’s like our Google’: How PepsiCo is using its AI tool Ada in ad campaigns

An enormous tree, with a large system of above-ground roots
The Drum Network

Ecosystem thinking: How to build resilient brands amid constant flux
OpenAI
Opinion

Would the OpenAI board have fired Sam Altman if they had asked ChatGPT first?
Nike Winter World

Ad of the Day: Cool Nike spot puts winter thermals through their paces
A collage of ads one person saw in a day
The Drum Network

Getting my 10,000 ads a day: Insight, a bit of insanity, and ‘Homo Adverticus’
Crushed Bud Light beer can flattened on black asphalt

With CMO out amid sagging sales, AB InBev appears to be planning post-controversy comeback
Disney character Wall-E looking at a setting sun
The Drum Network

AI and creativity: Enemies or allies in personalized marketing?
Cadbury out-of-home billboard

Cadbury brings back chocolate coins in time for Christmas with over the top OOH ad
Tesco Christmas ad

Christmas 2023: watch all of the latest ads
Tesco Christmas ad

‘Weird and wonderful’: How Tesco transformed people into festive objects for Christmas
microsoft

Microsoft AI crafts digital artwork inspired by holiday traditions around the world
A grid of boxed gifts in black and gold
The Drum Network

E-commerce brand maturity: How to recreate a premium store experience online
Jolt

Can this EV charging network’s ad-funded model make the market more accessible?
Burger King and Fila campaign

Ad of the Day: Burger King and Fila fire-up fast-food fashion collab
Las Vegas aerial view

As Las Vegas Grand Prix looms, a look at how F1 turbocharged growth in the US

How to pitch branded entertainment: lessons from Channel 4
A shopping basket, filled with plump tomatoes
Opinion

How can we make measurement standards in retail media a reality?
Mariah Carey unfrozen for Christmas
Opinion

Why November isn't the most wonderful time of year to launch a Christmas campaign
An assortment of products at beauty retailer Lush
The Drum Network

Why haven’t social blackouts from Bottega Veneta and Lush spread to other retailers?
lego campaign

Artists rebuild Ukraine’s landmarks with Lego in reconstruction fundraiser
A lightbulb
The Drum Network

Retail innovation has stalled. Here’s how to jump-start it.
Tempations Christmas ad

Ad of the Day: Tone-deaf tabby tinkles the ivories terribly in Temptations TV ad
Gigi embarking on her move to London
Opinion

How not to be a dickhead when moving young creatives across the world
Gen Alpha will be completely different to Gen Z
Opinion

Brands recycling Gen Z insights for Gen Alpha are in for a rude awakening
Characters from the Dirty Deeds: A Kitchen Crime TikTok soap opera

How Unilever is capitalizing on the #CleanTok trend with a TikTok ‘soap’ opera