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Brand News
Morrisons revives 17-year-old ‘More Reasons to Shop’ ads – can they reverse its for...
India’s ITC swings for mass awareness for F&B portfolio with IPL sponsorship
US Ad of the Day: WNBA fans re-create their favorite players’ outfits with Google Lens
Experts have ‘extreme doubts’ about viability & enforceability of Montana’s TikTok b...
What impact will Google’s new ad formats have on pricing and perception?
Gamble Aware on crushing a billboard at Arsenal’s Emirates Stadium
Heineken fuels rugby rivalry with Dublin airport ad that can be read from 30,000ft
Ad of the Day: Cillian Murphy narrates emotive British Heart Foundation spot
The Drum Network
In a crisis, brands should make localism their specialism
Taco Bell gets naughty with naked tacos in India
After treading carefully, Nando’s is going all in on TikTok
Why blogging pioneer Tina Craig is prioritizing print in her beauty brand’s first campai...
Alibaba bets on AI with plans to spin off Cloud business as separate company
Adrenaline is out and passion is in as Budweiser targets India's energy drink market
US Ad of the Day: Lovesac celebrates 25 years with Travis Barker, Shaun White, Brandy
Open Mic
B2B tech marketing too vague for buyers, says LinkedIn report - here’s 5 ways to stand o...
Demon milkshake teases Blizzard Entertainment’s Diablo video game
Ad of the Day: Dreams spring to life in Lego’s global 3D billboard extravaganza
The Drum Network
What is brand personality and how do you develop it?
Member Exclusive
‘We want our new agency to grow with us’: Innocent plans for a fruitful relationship
Thai Bank Krungsri promotes the power of saving time in surreal campaign
Walk Beyond: Johnnie Walker reboots its iconic tagline to engage with Southeast Asia
Opinion
AI-powered search and the future of marketing
Tata Group is leveraging its IPL sponsorship to supercharge its super app, Tata Neu
US Ad of the Day: ESPN promotes the NBA Finals in a floating fantasy world
Promoted
‘It shouldn’t be a jarring experience’: how can marketers simplify omnichannel media...
The Drum Network
Made by humans: making a case for humanity in a new age of tech
Oscar Mayer’s Wienermobile renamed ‘Frankmobile’ after nearly 100 years
Uber Eats feeds Ant-Man appetites with quantum-sized cafe
My Creative Career: Liz Taylor, global chief creative officer at Ogilvy
Oatly positions itself as as milk’s successor in latest outdoor campaign
Best Ads of the Week: Burger King confuses kids & Dove stands up for real virtual beauty
Ad of the Day: Burger King’s plant-based products leave kids confused
‘Let Ryan be Ryan’: when Tag Heuer handed over its creative reigns to Ryan Gosling
Anime streamer Crunchyroll & Duolingo team up on anime-inspired language learning course
Lighthearted Amazon ads bring to life real reviews from customers
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