Vodafone and students at the Abbot's Lea School in Liverpool, a school for young people with autism, recently created an in-store shopping experience for people with autism in partnership with BIMA for its Digital Day initiative...
BIMA has released the winner from its Digital Day, an event which saw industry professionals from agencies going into over 140 UK schools to share experiences and advise students on the tasks they were set.
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Welcome The Drum's BIMA Digital Day live blog where we will keep you up to date with everything happening in schools throughout the UK as agencies work with more than 5000 students to introduce the idea of a career in digital.
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BIMA Digital Day is a nationwide event that links agencies with schools to raise awareness of the careers available in digital, and inspire the next generation of digital talent.
We recently had the pleasure of attending the BIMA Digital Day conference in Bournemouth, where Lab MD Jonny Tooze had the opportunity to share his wisdom with 500 students aged 14-19.
The British Interactive Media Association (BIMA) is looking for agencies to join the likes of iCrossing, DigitasLBi, Zone, Freestyle Interactive and e3 to sign up for Digital Day, a nationwide initiative that bridges the gap between young people...
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