In Their Own Words - Millennials Discuss Their Lives

Go behind the scenes of Bauer Knowledge: The Millennial Chapter to meet our participants!

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Welcome to Bauer Knowledge: The Millennial Chapter.

Bauer Knowledge: The Millennial Chapter is funded by Bauer Media but all content is editorially independent, except pieces labelled "brought to you by". Find out more here

Latest articles

Bauer Media Launches the Millennial Hierarchy of Needs

Bauer Media has developed a version of Maslow’s hierarchy of needs pyramid theory based on millennial behaviour.

The new version of the hugely influential 1943 theory of human motivations has been created with the input of over 3,000 millennials.

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Marketing to millennials - the danger of myths

They're not all digital natives

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Marketing to millennials - flexibility is crucial

Resilience and flexibility the new behavioral attributes

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Marketing to millennials - the importance of experiences

How are agencies and their clients engaging with millennials?

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Welcome to the real Millennial Generation - Digging deep into their lives

The Drum and Bauer Media collaborate for the launch of a landmark study

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Profile: Anne-Marie Lavan, Bauer Media group marketing director

Creating insight of everyday use to agencies and advertisers

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School of Grazia - Why Experience Matters

By Victoria Harper, Assistant Editor, Grazia

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The Long And Short Of It: What Works For 20-Something Millennial Girls Online

Lena de Casparis, Acting Deputy Editor, The Debrief at Bauer Media

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