Are we entering B2B’s golden age? Many signs point that way. But to get there, B2B marketers must take it to the next level. From creativity to brand and technology to talent, culture and diversity, B2B World Fest 2022 will explore what it will take to move forward – as well as examine what’s holding us back. Together, we’ll have direct and candid conversations about how to drive growth on all fronts. At B2B World Fest, it’s B2B’s time to shine.

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Steering
Group

Lynn Teo

Chief Marketing Officer, Legal & Government, Thomson Reuters

Michelle Klein

VP, Global Business Marketing, Meta

Antonia Wade

Global Chief Marketing Officer, PwC

Tom Stein

Chairman & Chief Client Officer, Stein IAS

Raja Rajamannar

CMO, Mastercard

Alvaro Del Pozo

VP International Marketing, Adobe

Ana Villegas

Chief Marketing Officer, NI

Kirsten Allegri Williams

CMO, Optimizely

Kathy Seegebrecht

Senior Vice President and Chief Marketing Officer, UL Solutions

Mette Munk

Head of Group Branding, Design and Digital Communication, Danfoss

Jonathan Adashek

Chief Communications Officer and SVP, IBM

Amanda Malko

CMO, G2

Jill Kouri

Global CMO, HCL Technologies

John Arnold

Principal Analyst, Forrester

Martin Kihn

SVP Strategy, Salesforce Marketing Cloud, Salesforce

Isla Mackenzie

CMO, UBS Asset Management

Craig Duxbury

Chief Client Officer, Stein IAS

Jill Wiltfong

Chief Marketing Officer, Korn Ferry

We're honored to have a such a spectacular group of B2B marketing leaders join us in developing this year's program – and speaking at the event!

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