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Brand strategy for a digitally transformed world

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Digital acceleration is affecting every aspect of B2B marketing – from how creative and content experiences are imagined and delivered, to how digital channels are utilized with ever-greater investment, to how customer relationships are started and sustained.

What’s lagging behind, though, is what should be leading the way: brand strategy.

In this session, hear from B2B’s brand experts about whether static branding should give way to dynamic branding based on continuous, real-time inputs, and how brands should now be built upon an ‘Identifiable Brand Story’ that connects all the touchpoints in a digitally transformed world.

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