Marketing can change the world
Digital acceleration is affecting every aspect of B2B marketing – from how creative and content experiences are imagined and delivered, to how digital channels are utilized with ever-greater investment, to how customer relationships are started and sustained.
What’s lagging behind, though, is what should be leading the way: brand strategy.
In this session, hear from B2B’s brand experts about whether static branding should give way to dynamic branding based on continuous, real-time inputs, and how brands should now be built upon an ‘Identifiable Brand Story’ that connects all the touchpoints in a digitally transformed world.
Will Covid-19 be a tipping point for technology? History has proven that with any crisis, new opportunities and ways of doing things emerge. Meanwhile, businesses are limited in their personal interactions, margins are razor-thin, and budgets continue to tighten. So, what does the future of martech...
Digital acceleration is affecting every aspect of B2B marketing – from how creative and content experiences are imagined and delivered, to how digital channels are utilized with ever-greater investment, to how customer relationships are started and sustained.
What’s lagging behind, though,...
B2B has as much of a role to play in BLM as its consumer parts in adland. The industry recognizes the stunning lack of diversity in the advertising industry and the need for change and action. Yet, many of us are grappling with what actions should be taken. From eliminating conscious and unconscious...
For the second part of ‘Creativity in the age of Agility’, Reuben and Nick will be joined by Isabel Sierra Leon de Gomez, the multi-award-winning global head of creative at Bloomberg. The triumvirate will both showcase and judge the submissions from the OMB community and B2B agency elites – name winner...
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Marketers always want to know: "what will change?" But, Jeff Bezos says a more important question is: "what won't change?" Why does what won't change matter more? Because as Bezos advises, you can build a business on ideas that won't change. So for our...
What does the future of work look like? How do you shape, cement and leverage company culture through difficult times? From space and place, to culture and collaboration, to relevance and relationships, industry leaders explore ways of working that can work better for people, for companies and for...
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2020 is a year of inflection; the pandemic, social justice, remote working, and the influence of technology on work and society have created many challenges and opportunities discussed in a new report by LinkedIn’s B2B Institute Work in BETA: The Rising B2B Decision...
The pandemic has been the digital transformation accelerant of the decade, literally forcing businesses to do in months what hasn’t been accomplished in the decade prior. And forcing marketers to make their own full-on digital transformation push. At this digital inflection point that is affecting...
