MQLs. SQLs. SALs. B2B marketers are well versed in leads of all flavors and colors. In this session, let’s journey in search of the EQL – the emotionally qualified lead. The thesis gaining ground in B2B circles is that emotion can and should play a much larger role in B2B creative and content experiences than it currently does. And that the just-right balance of the emotional and rational value is required to create ‘ideas with value’, which can measurably drive greater effectiveness. This panel does a deep dive into the human-emotional-rational relevance required in today’s world of B2B marketing.
Unlike any other point in time in our history, brands today have a greater responsibility to use their platforms to create demonstrable change amid evolving socioeconomic climates.... read more
For the second part of ‘Creativity in the age of Agility’, Reuben and Nick will be joined by Isabel Sierra y Gómez de León, the multi-award-winning global head of creative at Bloomberg,... read more
Innovative. Agile. Resilient. Bold. Business and marketing leaders embrace these terms, but how are they embedding these qualities and behaviors in themselves and their organizations?... read more
As B2B marketers seek to pick up the pace of growth now and into the new year, what do their growth agendas look like? What are the measures and markers of growth today? How is growth... read more
Join Tom Stein, chairman and chief client officer from Stein IAS and Lynn Lester, managing director of events at The Drum as they recap on the key insights, trends and hotly debated... read more
In the year gone by, we all watched the world flatten. Engagement was narrowed to screen-to-screen interaction. Experiences were stripped of energy and humanity. Victoria will address... read more
What does the future of work look like? How do you shape, cement and leverage company culture through difficult times? From space and place, to culture and collaboration, to relevance... read more