Marketing can change the world
MQLs. SQLs. SALs. B2B marketers are well versed in leads of all flavors and colors. In this session, let’s journey in search of the EQL – the emotionally qualified lead. The thesis gaining ground in B2B circles is that emotion can and should play a much larger role in B2B creative and content experiences than it currently does. And that the just-right balance of the emotional and rational value is required to create ‘ideas with value’, which can measurably drive greater effectiveness. This panel does a deep dive into the human-emotional-rational relevance required in today’s world of B2B marketing.
What does the future of work look like? How do you shape, cement and leverage company culture through difficult times? From space and place, to culture and collaboration, to relevance and relationships, industry leaders explore ways of working that can work better for people, for companies and for...
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2020 is a year of inflection; the pandemic, social justice, remote working, and the influence of technology on work and society have created many challenges and opportunities discussed in a new report by LinkedIn’s B2B Institute Work in BETA: The Rising B2B Decision...
MQLs. SQLs. SALs. B2B marketers are well versed in leads of all flavors and colors. In this session, let’s journey in search of the EQL – the emotionally qualified lead. The thesis gaining ground in B2B circles is that emotion can and should play a much larger role in B2B creative and content experiences...
Unlike any other point in time in our history, brands today have a greater responsibility to use their platforms to create demonstrable change amid evolving socioeconomic climates. Alicia will share her perspectives and examples of how SAP has taken action for customers in response to Covid-19, racial...
Digital acceleration is affecting every aspect of B2B marketing – from how creative and content experiences are imagined and delivered, to how digital channels are utilized with ever-greater investment, to how customer relationships are started and sustained.
What’s lagging behind, though,...
In the year gone by, we all watched the world flatten. Engagement was narrowed to screen-to-screen interaction. Experiences were stripped of energy and humanity. Victoria will address what it means for all of us to reclaim and reconsider our human-ness—as marketers, as employees, as people living...
Innovative. Agile. Resilient. Bold. Business and marketing leaders embrace these terms, but how are they embedding these qualities and behaviors in themselves and their organizations? Especially now, when the rapid pace of disruption and transformation has been further accelerated by Covid-19, economic...
As B2B marketers seek to pick up the pace of growth now and into the new year, what do their growth agendas look like? What are the measures and markers of growth today? How is growth being re-defined as businesses are being called on to contribute to much more than shareholder wealth? This panel...
