Publish your content on The Drum
On Demand

What drives B2B decisions?

Event has finished for the day. All content will be on demand from tomorrow.

To watch this session please click the register button below


No one understands the value of an informed decision more than The Wall Street Journal | Barron’s Group. Drawing upon insights from a new global research study which explores the B2B purchase decision journey, Phillipa Leighton-Jones, Global Editor-at-Large and Anchor of The Trust and Matteo Atti, EVP of Marketing and Innovation at VistaJet will discuss how to effectively inform, educate and inspire an influential community of global decision makers.

Join The Conversation

#B2BWORLDFEST

Featuring

 
By continuing to use The Drum, I accept the use of cookies as per The Drum's privacy policy