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What drives B2B decisions?

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No one understands the value of an informed decision more than The Wall Street Journal | Barron’s Group. Drawing upon insights from a new global research study which explores the B2B purchase decision journey, Phillipa Leighton-Jones, Global Editor-at-Large and Anchor of The Trust and Matteo Atti, EVP of Marketing and Innovation at VistaJet will discuss how to effectively inform, educate and inspire an influential community of global decision makers.

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Featuring

Chris Sutcliffe
Senior Reporter, The Drum
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Phillipa Leighton-Jones
Global Editor-at-Large and Anchor, The Trust, WSJ
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Matteo Atti
EVP of Marketing and Innovation, VistaJet
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