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IBM's Chief Marketing Officer Carla Piñeyro Sublett on how B2B changed forever and what you need to do about it

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There are few B2B brands more iconic than IBM. Now, eight months into her role as chief marketer at the tech giant, Carla will share her thoughts about where our dynamic industry is headed. A veteran of Dell, National Instruments and other B2B giants, she will also share views on what has fundamentally changed for B2B marketers forever. Within that context, Carla will also share actionable insights about what we all need to be thinking about next and perhaps, most importantly, what we should avoid at all costs. Tune in.

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