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During the pandemic and as we emerge from it, B2B marketers have stood up to all the challenges and demonstrated resilient strength and agility. So, are CMOs and their organizations now able to assume the mantle of growth drivers for their businesses, progressing from a more traditional role as sales enabler? At this session, global research conducted by Stein IAS, The Effectiveness Partnership and WARC provides insights – and the strategic roadmap for growth.