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Haters no more. Has the marketing and sales relationship actually blossomed? Can it be?

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Tell us if you’ve heard this one before: sales and marketing need to work together. It has been said time and again, but now, it actually appears as if it’s happening. Blame it on Covid, blame it on the convergence of technologies, blame it on the weather – it doesn’t much matter. The reality is the siloed, frenemy existence of these functions may finally be melting away. Here’s what needs to be done to keep the momentum going.

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