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Understanding today’s CMO growth agenda

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CMOs have to be growth drivers for businesses. But are CMOs and CEOs aligned on expectations? What do CMOs need to do to be successful now that the role has become so complex? Where are the areas where they can win and how can they avoid defeat? And how do they create holistic view of brand from a global perspective? Our collection of top B2B panelists will map out the way forward.

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