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From alpha to Z: Connecting with the next generation of decision makers

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B2B marketers have sometimes been behind the curve in experimenting with and adopting new channels. Yet, as they work to sway the business decisions of today and tomorrow, they know they must influence even the youngest members of the team. As Millennials move into leadership positions, it’s Gen Z and even Alpha who will be the next crucial piece of the decision-making puzzle. Here’s what you need to do to speak to them authentically.

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