As the country prepares for the biggest sports event of the year, brands are unveiling some of their most playful ad campaigns. Here are five weird and wonderful brand activations inspired by Super Bowl LVII.
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Karen Riley-Grant has been nominated for The Drum and the World Federation of Advertisers’ (WFA) Global Marketer of the Year award. We catch up with her on the brand’s “social, social, social” marketing strategy. ...
Burberry pulled an image from its latest campaign after heavy criticism. Now groups representing trans people have slammed the brand for trying to “profit from our image” but failing to stand by its decision.
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Disclaimer: This isn’t your grandma’s awards show. Please don’t open this on your company computer. Oh, you’re doing it anyway? Nice. You’ve passed the first test. We like rule-breakers.
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Netflix, Disney+ and Amazon will be subject to local content quotas from mid-2024, requiring the video streaming services to invest in local productions.
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The economic downturn in Europe looks set to accelerate the shift in ad spend to addressable media, raising the question of what advertisers should do to address the challenges and maximize the benefits.
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