Greek yogurt brand Oikos is harnessing the power of family to make a mark at the Super Bowl with a cross-generational battle by football star Deion ‘Coach Prime’ Sanders and his extended clan.
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Jon Evans at System1 explains how the marketing industry’s darlings aren’t always the most effective ads in the eyes of the Great British public. Here are the real ads that were most enjoyed by real people
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Samsung has enlisted Academy Award-winning writer and director Charlie Kaufman to create a short film using the Galaxy S22 Phone.
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As part of our Predictions Deep Dive, we sit down with Rob Mitchell, CEO, FT Longitude to discuss the evolving role of the marketer in leading the sustainability agenda.
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The larger-than-life weapon belongs to the game’s protagonist Kratos, with the Amplify-built activation available to see in person until Tuesday evening.
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Sexual intimacy brand Knect is celebrating the passing of Dry January with a suggestive outdoor campaign as we slide into February.
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Elon Musk’s Twitter ‘damaging’ leadership prompted advertisers to urgently suspend ad spend on the social network. Months later, media buyers remain unimpressed with its efforts to win them back.
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As the specter of recession hangs over much of the world economy, ad agencies are paying close attention. Consumer spending habits end up impacting marketing budgets in many industries, affecting client appetites. With that in mind, should...
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Amplified Intelligence, the omnichannel attention measurement company, aims to tap into the growing demand for attention metrics in APAC with the launch of an office in Sydney.
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