Not even Mr. Peanut, and his ability to die and come back to life, is safe from the wrath of the “Roastmaster General” in Planters’ Super Bowl teaser spot.
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Even normal, everyday people with a hefty following on social media can influence thousands upon thousands of consumers. Their ready-made audiences are a key attraction for advertisers, with companies keen to capitalize on the buying power of...
You don’t need another explainer on the impact video can have on your brand or more facts and figures about its importance in marketing, but you do need options on how to incorporate it into your website. Here&rsquo...
The two organizations have issued a collective statement condemning recent comments by David Cohen, CEO at the Interactive Advertising Bureau, who criticized the growing data privacy movement last week.
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Wielding a mass-media consumer campaign, Publicis Groupe aims to spread awareness about the prevalence of cancer in the workplace and how to address it.
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Diddy is most definitely not composing a jingle for Uber’s Super Bowl commercial. But he is apparently going to do what he does best: produce a hit song.
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