In their quest for continuity, agencies often struggle to balance the needs of clients and staff. VMLY&R, Weber Shandwick and others have found that embracing change can help keep everybody happy.
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In partnership with The Drum, the 4A’s created the ‘Convene. Challenge. Change’ series. 4A’s president and chief exec Marla Kaplowitz leads a discussion with an agency leader and marketing partner on the...
The UK marketing industry has been tackling a talent shortfall for a decade, many top execs are in agreement uncompetitive salaries aren’t helping.
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With the media agency’s EMEA headcount rising 75% in a year, new hire Ed Turner and his boss Daisy Domenghini share how founder Gary Vee’s organic social media experimentation fervor is now paying off for clients.
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As we kick off Black History Month 2023, top agencies share how they’re celebrating Black culture and art, championing Black talent and investing in Black creatives this month and all year long.
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Recently, TBWA grabbed headlines with a print ad announcing its withdrawal from Madison Avenue. It’s a symbolic shift, but how should agencies market themselves in the new world? We asked five leaders.
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