The agency has launched a sustainability consultancy that will skill-up its staff on best practice and tackle the thorny issue of greenwashing with its roster of clients.
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DTC brands, especially Chinese giants like Shein, have been big news for all sorts of reasons over the last couple of years: their remarkable growth, but also challenges around their sustainability and quality. Is this an evolution that will...
Gender-fluid Thai actor, model and singer, PP Krit, is the face of a powerful new campaign from Thailand's First Choice, which imagines a world where labels are obsolete, and people refuse to be stereotyped.
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Continuing The Drum’s Chair Leaders series, senior reporter Hannah Bowler recently sat down with Katie Evans, chief marketing officer of Burger King UK, to find out what she'll be looking for from entries as she heads up the...
