Ahead of entering the judge's room of The Drum Awards for Marketing APAC, global brand director for Tiger Beer, Sean O’Donnell takes a moment to chat with The Drum about the creativity coming out of the region.
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Today the UK chancellor Jeremy Hunt unveiled his Spring Budget, which he’s referring to as the ‘Back to Work’ budget. Here’s a quick catch-up on everything that relates to the ad industry.
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The ad marks Fussy’s retail partnership with the major supermarket.
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As the West’s suspicion of the app heightens, advertisers will have to decide if their new favorite media channel is worth the risk. The Drum reveals which brands will have the hardest time coming off of TikTok.
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The campaign aims to reveal the dire state of the UK housing emergency and its effect on vulnerable people.
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The campaign takes the form of a nationwide competition that will spread generosity to chocolate lovers up and down the country.
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The agency is rallying brands to distance themselves from influencers using TikTok’s hyperrealistic touch-up filter, Bold Glamour.
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As economic uncertainty continues to dominate boardroom conversations, where are Coca-Cola, Mondelez and Unilever planning to invest their APAC marketing budgets this year?
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How free and healthy is the chicken laying the eggs that you purchase at the supermarket? That's the question an Australian egg company has answered with a surprising new innovation.
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India remains one of the UK's most important markets for inbound travellers, so it's no surprise that it is one of the most important for British Airways.
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