Not only are M&M’s now Ma&Ya’s: Maya Rudolph’s handiwork has transformed the candies into ‘candy-coated clam bites’ as the candy brand’s polarizing Super Bowl stunt unfolds.
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Welcome to The Drum’s Super Bowl LVII ad scoreboard, where we will track all of the brand action leading up to February 12. Check back early and often for updates.
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The soft drink brand has relaunched its music platform, Coke Studio, in India in a bid to engage with the nation’s young-at-heart, music-loving population and connect with Indians living outside of major cities.
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Paramount+’s Super Bowl LVII ad will make you wonder which of your favorite characters from film and TV would survive a trek through the most unforgiving terrain.
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A multi-year collaboration with actor, producer and director Michael B Jordan aims to advance equal access to fitness and help Propel get a leg up on competitors.
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The streaming giant says electric vehicles from various brands will begin appearing in Netflix-produced programming. A joint campaign launching this month to promote the initiative includes a Super Bowl spot fronted by Will Ferrell.
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The American beer brand will use the Super Bowl stage to reintroduce itself to consumers. Behind the move is the first female to lead the largest lager in the industry.
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The AB InBev-owned beer brand is placing its bets on golf with two in-game ads, an apparel collection with Devereux Golf and new partnerships with Netflix and Instacart.
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