2018 will see a number of high-profile marketing sector writers join The Drum as regular contributors, including Wunderman’s chief executive officer Mark Read, group chairman and group chief executive of AMV BBDO Cilla Snowball, Ogilvy &...

The Drum has revealed the winners of its New Year’s Honours – recognizing the companies, the work and the people who proved that marketing can change the world in 2017 – in the latest edition of its monthly publication....

Every business needs to find and engage its target customers, but how do you find that audience? Can you be sure your core customers see the solutions to the problems you are solving? And, how can you be sure those eyeballs are genuine? ...

As the year ends, now is the time to look to the year ahead. Join The Drum and a panel of marketers from Diageo, Jun Group, Adara who will join in conversation about what technologies and strategies will shape advertising in 2018. ...

Fake news and click bait articles have plagued the media this year, and while indulging in these kinds of news stories has become an everyday occurrence for some readers, it’s become increasingly important to be able to spot the real from...

BBH’s Audi ‘Clowns’; the recreation of ‘Gift of the Magi’ by Dentsu; and BBDO New York’s antiracism initiative ‘My Black is Beautiful’ are some of the celebrated work that have been shortlisted...

It’s that time of year again. Coca-Cola’s Christmas truck is out, Mr John Lewis is bunkering down for another season of misdirected tweets, and The Drum is looking back on 12 months of highs and lows to decide who emerged the most...

Experiential marketing is breaking new grounds, as seen in this year’s nominations for The Drum UK Event Awards. ...

Carat took home the Blis Golden Shaker last week, fighting off fierce competition with a golden theme and tequila-based drink ‘Bunga Boom’. ...

The best-performing independent marketing agencies in the UK have been revealed in two landmark reports by The Drum. ...