This is stuff a good marketer really needs to be aware of: people living in council or social housing have a predilection towards TV programmes reflecting traditional communities - soap operas in particular. Their private housing counterparts,...
In this fascinating feature, Yomego sets out a social media strategy. "The fear of criticism has to be overcome and all feedback embraced. The same negative sentiments will be expressed regardless, so it is always best to have this happen in a...
Edelman has seen off a PR crisis of its own making after dropping a US prisons client it worked hard to win amid an internal employee revolt over its association with the operation of controversial border detention centres in the US.
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US confectionery brand Trolli has unleashed a neon push for its range of gummy sweet treats as it seeks to illuminate its range of Sour Brite chews.
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The Advertising Association (AA) has sounded a warning over the future competitiveness of Britain’s ad industry, suggesting that recent stellar growth could come to a juddering halt should non-Brit workers depart en masse in the...
David Beckham has braved a swarm of mosquitoes for his latest promotional campaign, a bid to raise awareness of malaria among global leaders by Malaria No More UK.
You might have thought it an episode the Oscars would rather forget but an incident which has gone down in infamy as one of the worst moments in Oscars history has been recreated by Jimmy Kimmel and Warren Beatty as the centerpiece of the...
