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Love thy neighbour? How external and in-house agencies should work together

Learn how external and in-house agencies can bring out the best in each other. A recent WFA study found 57% of major multinationals had built in-house teams for creative services, and a further 17% were considering it.

Whether you’re part of that in-house team, an external agency partner, or a business leader shaping your in-house strategy, this discussion between Arla Foods, Shell and The Observatory International holds useful insights for you.

- Reducing friction and increasing transparency between partners
- What do brands need from agencies? Is it execution, conception, or something else?
- Tips for building trusted relationships and getting the best work, skills and people
- Adapting to the new normal, and looking for the silver lining

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