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According to the latest industry reports, digital advertising budgets continue to increase, with programmatic once again benefitting from greater investment.
But as spend increases, so do expectations. Advertisers are increasingly embracing hybrid operational models to manage programmatic media buying.
They seek greater transparency, more control of their data, processes and at the end, a better ROI. How can the industry adjust to these demands?
Join Sue Unerman and Kathryn Jacob in a chat with Sonoo Singh, to talk about their new book ‘Belonging’.
The authors of the eponymous book - ‘Belonging: The key to transforming... read more
With agencies being all about their people - how are their cultures being affected in lockdown and how are agency leaders working hard to retain what makes them unique through remote... read more
Procurement teams can be difficult for many agencies to navigate, which is why this is a not-to-miss session. Hear from experts about how agencies have much to gain by working with... read more
Pricing is one of the key determinants of profitable growth. Get it right and your agency will thrive. Get it wrong and you’ll be bogged down with unprofitable work, which has the... read more
Only now are offices beginning to reopen to some degree, but many agency workers continue to work remotely putting a strain on business productivity and meaning that managers are... read more
In this session, we hear from four Black ad professionals who started in different decades about what advertising life was like when they were starting out and how the industry has... read more
A discussion among the main players around the acquisition of The BeHeard Partnership, how it came about and took place during lockdown - and what the plans are for it moving forward.read more
Acclaimed designer and founder of Red or Dead and Hemingway Design will talk to The Drum about his career, his creative process and inspirations and how he sees the modern creative... read more