According to the latest industry reports, digital advertising budgets continue to increase, with programmatic once again benefitting from greater investment.
But as spend increases, so do expectations. Advertisers are increasingly embracing hybrid operational models to manage programmatic media buying.
They seek greater transparency, more control of their data, processes and at the end, a better ROI. How can the industry adjust to these demands?
It is the time to restart, rebuild, reset. But can an industry built on flogging stuff ever be ethical, especially at a time when the pandemic has upended our world? This panel will... read more
Join Sue Unerman and Kathryn Jacob in a chat with Sonoo Singh, to talk about their new book ‘Belonging’.
The authors of the eponymous book - ‘Belonging: The key to transforming... read more
In a constantly changing industry climate, the 4A's keeps a close pulse on how agencies are shifting to use more progressive working models. As part of this session, 4A’s CEO... read more
We will hear first-hand, how some of Europe’s leading privately-owned marketing services companies have successfully built and realised value for their businesses.read more
Such unprecedented times have meant that some agencies have won and some have lost. In partnership with Deazy, we’re taking a deep dive into looking at how agencies have pivoted... read more
Three pillars of growth for 2021: What to measure as you grow
In challenging times, it’s more important than ever to have accurate financial
information at your fingertips.... read more
With the advent of Zoom fatigue and increased screen time as many of us work from home due to Covid-19, Arianna Huffington, founder of Thrive Global, The Huffington Post and author... read more