Marketing can change the world
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What does it take to be a record-holder? Marketers from Guinness World Records and Rubik’s discuss how agencies can use record attempts to create impactful campaigns which meet client objectives, whilst generating compelling sharable content.
In the battle to stand out from the competition and to delight audiences, record-breaking efforts are a worthy tool. Neil Foster, Vice President of Guinness World Records Consultancy and Hayley Woodward, Head of Global Marketing for Rubik’s Brand discuss how Guinness World Records is working with agencies to help them to create stand-out record breaking campaigns, which can deliver extraordinary results and positioning for clients. The pair will discuss tactics, their favourite executions and offer practical solutions for agencies looking to make a splash.
Sign up for The Drum Awards for Agency Business Virtual Ceremony.
Due to the current situation, we can’t host our usual awards night, so instead, you are invited to join our virtual show.
The show will be shorter than the live event, around 30 minutes and we will run through the categories...
In this session, we hear from four Black ad professionals who started in different decades about what advertising life was like when they were starting out and how the industry has – or hasn’t – changed in the years since. Valerie Graves, the former chief creative officer of Leo Burnett’s Vigilante,...
Hunger for data isn't slowing, but the real value for brands is having partners that can translate that data into actionable insights. This is where agencies can create valuable IP, gain a competitive edge, win new business, and delight clients. In this panel, experts will share stories of how...
According to the latest industry reports, digital advertising budgets continue to increase, with programmatic once again benefitting from greater investment.
But as spend increases, so do expectations. Advertisers are increasingly embracing hybrid operational models to manage programmatic media...
It is the time to restart, rebuild, reset. But can an industry built on flogging stuff ever be ethical, especially at a time when the pandemic has upended our world? This panel will discuss how and why the lockdown has given agencies a new blueprint for a positive change. And how talking sustainability...
What does it take to be a record-holder? Marketers from Guinness World Records and Rubik’s discuss how agencies can use record attempts to create impactful campaigns which meet client objectives, whilst generating compelling sharable content.
In the battle to stand out from the competition...
If you want your agency to still be here in five or ten years, it’s essential that you have a profitable and sustainable business model. What many agencies don’t realise is that the key to this lies in some clever planning. In the first part of a three-part series, Peter Czapp will show you how to...
