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Record-breaking and thinking outside of the cube

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What does it take to be a record-holder? Marketers from Guinness World Records and Rubik’s discuss how agencies can use record attempts to create impactful campaigns which meet client objectives, whilst generating compelling sharable content.

In the battle to stand out from the competition and to delight audiences, record-breaking efforts are a worthy tool. Neil Foster, Vice President of Guinness World Records Consultancy and Hayley Woodward, Head of Global Marketing for Rubik’s Brand discuss how Guinness World Records is working with agencies to help them to create stand-out record breaking campaigns, which can deliver extraordinary results and positioning for clients. The pair will discuss tactics, their favourite executions and offer practical solutions for agencies looking to make a splash.

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