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Hunger for data isn't slowing, but the real value for brands is having partners that can translate that data into actionable insights. This is where agencies can create valuable IP, gain a competitive edge, win new business, and delight clients. In this panel, experts will share stories of how they've used insights to grow business at their agencies, as well as practical tips for you to replicate.
Such unprecedented times have meant that some agencies have won and some have lost. In partnership with Deazy, we’re taking a deep dive into looking at how agencies have pivoted... read more
Only now are offices beginning to reopen to some degree, but many agency workers continue to work remotely putting a strain on business productivity and meaning that managers are... read more
Join Sue Unerman and Kathryn Jacob in a chat with Sonoo Singh, to talk about their new book ‘Belonging’.
The authors of the eponymous book - ‘Belonging: The key to transforming... read more
In this session, we hear from four Black ad professionals who started in different decades about what advertising life was like when they were starting out and how the industry has... read more
With the advent of Zoom fatigue and increased screen time as many of us work from home due to Covid-19, Arianna Huffington, founder of Thrive Global, The Huffington Post and author... read more
The agency/marketer environment and our jobs are changing at an unprecedented rate. It’s generally understood that the rate of change will only increase driven in part by the ‘great... read more
Pricing is one of the key determinants of profitable growth. Get it right and your agency will thrive. Get it wrong and you’ll be bogged down with unprofitable work, which has the... read more
With the world in flux, agencies are trying to figure out what the clients of the future will look like and where work will come from. During this session, The Economist’s head of... read more