The agency/marketer environment and our jobs are changing at an unprecedented rate. It’s generally understood that the rate of change will only increase driven in part by the ‘great digital acceleration’ prompted by the pandemic. Developing the framework to continuously learn new skills is, as a result, an absolute necessity as well as a huge opportunity. At this session, Stein IAS leaders Sue Guerrero and Derek Stewart and Hiscox global CMO Russ Findlay will discuss their approaches to continuous learning – and also how a shared commitment to learning must now be integral to the agency/brand relationship. Sue and Derek will also discuss Stein IAS’ Learn for Your Life initiative, one of the most important changes ever to the way this global agency works.
Only now are offices beginning to reopen to some degree, but many agency workers continue to work remotely putting a strain on business productivity and meaning that managers are... read more
Acclaimed designer and founder of Red or Dead and Hemingway Design will talk to The Drum about his career, his creative process and inspirations and how he sees the modern creative... read more
According to the latest industry reports, digital advertising budgets continue to increase, with programmatic once again benefitting from greater investment.
But as spend increases,... read more
In this session, we will explore how businesses can further ramp up their creative offering through new ideas, innovation and talent recruitment.read more
Pricing is one of the key determinants of profitable growth. Get it right and your agency will thrive. Get it wrong and you’ll be bogged down with unprofitable work, which has the... read more
Businessman and farmer, Wilfred Emmanuel-Jones talks to The Drum about how brands and marketers can do a better job of engaging a more diverse consumer-base and of how he is building... read more
What would make a career consultant move over to lead one of the biggest creative agencies? Aren’t the big bad consultancies coming to get the agencies? Hear from Ogilvy’s new Global... read more
It is the time to restart, rebuild, reset. But can an industry built on flogging stuff ever be ethical, especially at a time when the pandemic has upended our world? This panel will... read more