The agency/marketer environment and our jobs are changing at an unprecedented rate. It’s generally understood that the rate of change will only increase driven in part by the ‘great digital acceleration’ prompted by the pandemic. Developing the framework to continuously learn new skills is, as a result, an absolute necessity as well as a huge opportunity. At this session, Stein IAS leaders Sue Guerrero and Derek Stewart and Hiscox global CMO Russ Findlay will discuss their approaches to continuous learning – and also how a shared commitment to learning must now be integral to the agency/brand relationship. Sue and Derek will also discuss Stein IAS’ Learn for Your Life initiative, one of the most important changes ever to the way this global agency works.
Pricing is one of the key determinants of profitable growth. Get it right and your agency will thrive. Get it wrong and you’ll be bogged down with unprofitable work, which has the... read more
In a recent study from the CMO Council, nine out of ten B2B buyers said online content has a significant effect on their purchasing decisions. That’s a stark reminder of just how... read more
Hunger for data isn't slowing, but the real value for brands is having partners that can translate that data into actionable insights. This is where agencies can create valuable... read more
If you want your agency to still be here in five or ten years, it’s essential that you have a profitable and sustainable business model. What many agencies don’t realise is that... read more
Only now are offices beginning to reopen to some degree, but many agency workers continue to work remotely putting a strain on business productivity and meaning that managers are... read more
Sign up for The Drum Awards for Agency Business Virtual Ceremony.
Due to the current situation, we can’t host our usual awards night, so instead, you are invited to join our... read more
In this session, we will explore how businesses can further ramp up their creative offering through new ideas, innovation and talent recruitment.read more
The agency/marketer environment and our jobs are changing at an unprecedented rate. It’s generally understood that the rate of change will only increase driven in part by the ‘great... read more