Marketing can change the world
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Pricing is one of the key determinants of profitable growth. Get it right and your agency will thrive. Get it wrong and you’ll be bogged down with unprofitable work, which has the potential to result in years of stagnation for your agency. Watch this video to discover:
- Average hourly rates and how to go well beyond them
- Pricing secrets of the most profitable agencies
- The mistakes to avoid when changing your pricing structure
Procurement teams can be difficult for many agencies to navigate, which is why this is a not-to-miss session. Hear from experts about how agencies have much to gain by working with their teams.
In this session, we will explore how businesses can further ramp up their creative offering through new ideas, innovation and talent recruitment.
If you want your agency to still be here in five or ten years, it’s essential that you have a profitable and sustainable business model. What many agencies don’t realise is that the key to this lies in some clever planning. In the first part of a three-part series, Peter Czapp will show you how to...
Hunger for data isn't slowing, but the real value for brands is having partners that can translate that data into actionable insights. This is where agencies can create valuable IP, gain a competitive edge, win new business, and delight clients. In this panel, experts will share stories of how...
As we aim to showcase the value of agencies around the world, we will invite many to join an official Guinness World Records title attempt to pitch their service office and shout about what they do in under 60 seconds each.
In a constantly changing industry climate, the 4A's keeps a close pulse on how agencies are shifting to use more progressive working models. As part of this session, 4A’s CEO Marla Kaplowitz will discuss key topics agencies are reporting essential to future-proof their performance post-COVID,...
With the world in flux, agencies are trying to figure out what the clients of the future will look like and where work will come from. During this session, The Economist’s head of marketing communications, client solutions, Becky McKinlay offers insights on what the booming business sectors are and...
What would make a career consultant move over to lead one of the biggest creative agencies? Aren’t the big bad consultancies coming to get the agencies? Hear from Ogilvy’s new Global CEO Andy Main about why he made the move, where he sees growth opportunities and why agencies (not consultancies) hold...
