Marketing can change the world
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If you want your agency to still be here in five or ten years, it’s essential that you have a profitable and sustainable business model. What many agencies don’t realise is that the key to this lies in some clever planning. In the first part of a three-part series, Peter Czapp will show you how to significantly increase the profit you make, including how to:
- Work out what your profit sweet spot is
- Reposition your agency to ensure that every project is highly profitable
- Build a profit culture so that your whole team is engaged in increasing profitability
In a constantly changing industry climate, the 4A's keeps a close pulse on how agencies are shifting to use more progressive working models. As part of this session, 4A’s CEO Marla Kaplowitz will discuss key topics agencies are reporting essential to future-proof their performance post-COVID,...
As we aim to showcase the value of agencies around the world, we will invite many to join an official Guinness World Records title attempt to pitch their service office and shout about what they do in under 60 seconds each.
Only now are offices beginning to reopen to some degree, but many agency workers continue to work remotely putting a strain on business productivity and meaning that managers are figuring out how to keep their teams motivated while at a distance. This panel will discuss their experiences of managing...
Businessman and farmer, Wilfred Emmanuel-Jones talks to The Drum about how brands and marketers can do a better job of engaging a more diverse consumer-base and of how he is building his own company's brand for the future.
Acclaimed designer and founder of Red or Dead and Hemingway Design will talk to The Drum about his career, his creative process and inspirations and how he sees the modern creative agency set up and what he believes clients want from them when it comes to helping build businesses.
Hunger for data isn't slowing, but the real value for brands is having partners that can translate that data into actionable insights. This is where agencies can create valuable IP, gain a competitive edge, win new business, and delight clients. In this panel, experts will share stories of how...
Time to get out of the hub bubble of Singapore.
In this session, we will chat with leading agencies from Southeast Asia’s growth markets to find out where they are doing right and what lessons we all can learn.
What would make a career consultant move over to lead one of the biggest creative agencies? Aren’t the big bad consultancies coming to get the agencies? Hear from Ogilvy’s new Global CEO Andy Main about why he made the move, where he sees growth opportunities and why agencies (not consultancies) hold...
