If you want to know where growth happens in 2021, then this fast-paced session is you. eMarketer principal analyst Debra Aho Williamson presents a wealth of data and makes sense of it with rigorous and methodical analysis. Don’t miss her predictions on which digital platforms and trends will gain attention from marketers in 2021, and which might falter.
- Gain key insights into past forecasts and real trends
- Are you putting your digital ad dollars in the right place?
- Make sense of the economic bellwethers that directly impact the advertising industry
- Get all the information you need to make strategic decisions with confidence
Hunger for data isn't slowing, but the real value for brands is having partners that can translate that data into actionable insights. This is where agencies can create valuable... read more
In-housing or right-housing? A hybrid way of working or an agency of record? Get all the information you need to pick a creative setup that works for you.
This panel of in-house,...
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Learn how external and in-house agencies can bring out the best in each other. A recent WFA study found 57% of major multinationals had built in-house teams for creative services,... read more
Only now are offices beginning to reopen to some degree, but many agency workers continue to work remotely putting a strain on business productivity and meaning that managers are... read more
Time to get out of the hub bubble of Singapore.
In this session, we will chat with leading agencies from Southeast Asia’s growth markets to find out where they are doing...
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In a constantly changing industry climate, the 4A's keeps a close pulse on how agencies are shifting to use more progressive working models. As part of this session, 4A’s CEO Marla... read more
It is the time to restart, rebuild, reset. But can an industry built on flogging stuff ever be ethical, especially at a time when the pandemic has upended our world? This panel will... read more
Procurement teams can be difficult for many agencies to navigate, which is why this is a not-to-miss session. Hear from experts about how agencies have much to gain by working with... read more