The Latest Marketing, Advertising, Digital & Media News

Twitter

‘She won’t last long’: Experts on why Linda Yaccarino is still defending Elon Musk

Elon Musk told advertisers to “go fuck [themselves].” Linda Yaccarino, X’s ad industry veteran CEO, is once again trying to pick up the pieces. But the act can’t go on forever, experts say.

Kendra Barnett

Senior Reporter, The Drum

Christmas

Christmas 2023: watch all of the latest ads

Utopia Bureau creative directors sat on a couch

Environmental campaigns

Why these creatives are teaming up with comedians to spur Brits into climate action

The Drum Awards

The Drum Awards Festival guide: key dates, show details and nominations

sustainability

Ad of the Day: Scary bouquet serves as grim reminder to Cop28 attendees

an older man listening to music on headphones

The Drum Awards for Digital Industries

Results revealed at The Drum Awards for Digital Industries 2023

Spotify

Spotify Wrapped 2023: team behind much-anticipated music moment share their story

creative works

My Creative Career: Jo Wallace, the new global ECD at Jellyfish

A woman's face from an Instagram video, featuring the phrase 'careers are a joke'

TikTok

‘Lazy girl jobs’ and viral agencies: Is gen Z changing the rules for employers?

The Drum Network

There’s no such thing as a B2B customer: Why B2B marketing needs a makeover

We need more 'fierce empathy'. It seeks out the ‘wrong.’ It forces us to get uncomfortable and hear what we sometimes don’t want. It’s how we can create work that really matters.

Kika Douglas

Only when companies are willing to commit the resources, budgets and urgency needed will Adland be able to play its part in addressing the climate emergency head-on.

Marion Cardona

The news industry needs to think more like Coca-Cola. Can you imagine the cola deciding that instead of being available in every shop in the world, it would only sell through its own? And for a set annual price?

Dominic Young

Spotify ‘Wrapped’

Make My Money Matter ‘Oblivian’ by Lucky Generals

Trainline ‘New Realizations’ by Dude London

Amica Insurance ‘What You Leave Behind’ by Mother NY

New tricks

Shooting in the Volume helped Sibling Rivalry solve a thorny creative problem

Girls listening to a portable CD player at a Müller Corner Originals pop up

Build A Brand

Which brands are getting the 90s trend right?

Generative AI

Time and legal worries pose obstacles for indies looking to adopt AI tools

A woman with curly hair sitting on a couch wearing a green jacket

What do they do all day?

What does a cultural strategist actually do? Anna Pompilio of Marks explains

LTK's 'The next wave of digital marketing 2024 forecast' report

Promoted

Where is the next wave of marketing investment growth coming from in 2024?

Open Mic

Retail media needs no hype - its value is obvious

Promoted

How Shoppertainment delivers Mega Sales Day success

Risk vs reward: B2B's creativity's C-suite conundrum

Promoted

Solving B2B creativity’s C-suite conundrum

Promoted

Where is the next wave of marketing investment growth coming from in 2024?

Marketing decision makers say they will be investing more in creator marketing and connected TV in 2024, according to LTK’s Next Wave Marketing Study.

Opinion

Unlock your fierce empathy and let's start being wrong

The Drum Awards for Digital Industries

Results revealed at The Drum Awards for Digital Industries 2023

Opinion

It is crazy to suggest the brand purpose era is over - we're just getting started

Build A Brand

Which brands are getting the 90s trend right?

Promoted

How Shoppertainment delivers Mega Sales Day success

New tricks

Shooting in the Volume helped Sibling Rivalry solve a thorny creative problem

An LA volume stage helped the agency beat an unusual lighting brief for auto brand Genesis.

Sam Bradley

Senior Reporter, The Drum

Generative AI

Time and legal worries pose obstacles for indies looking to adopt AI tools

What do they do all day?

What does a cultural strategist actually do? Anna Pompilio of Marks explains

A group of people join glasses for a toast

How do you solve a problem like...

Team spirit without spirits: can agencies build culture away from alcohol?

Photograph of a person holding a smartphone

Agency models

Worried about misinformation on social? These 20 agencies could help your brand

TikTok

‘Lazy girl jobs’ and viral agencies: Is gen Z changing the rules for employers?

UEFA

Fàbregas says he’s never ‘really’ been to UEFA Champions League in Expedia ad

The Spanish former midfielder envies the chance to get lost, march with the crowd, start chants and mess about with the rivals when supporting your team during the competition.

Amy Houston

Senior Reporter, The Drum

sustainability

Ad of the Day: Scary bouquet serves as grim reminder to Cop28 attendees

toyota

Toyota unveils two heartwarming holiday ads to showcase the 2024 Tacoma

Apple

Ad of the Day: Taika Waititi directs fantastical bedtime tale for Apple

Christmas

Christmas 2023: watch all of the latest ads

creative works

My Creative Career: Jo Wallace, the new global ECD at Jellyfish

Opinion

How Coca-Cola thinking could fix the news industry

Twitter

‘She won’t last long’: Experts on why Linda Yaccarino is still defending Elon Musk

Open Mic

Retail media needs no hype - its value is obvious

The Drum Awards Festival

Winners announced at The Drum Awards for Media 2023

Opinion

After a year with ChatGPT, here's my creative director dos and don'ts

The Drum Awards for Media

Sony on re-igniting gamer interest in its PS5 console

The Drum Awards for Media

How Microsoft engaged younger NFL sports fans

The Drum Awards for Media

How Touche leveraged loyalty for Canadian Tire

Award Winning Stories

How MG OMD used TikTok to create a winning campaign in The Drum Awards for Social Media

Award Winning Stories

Spark Foundry wins Search Award for Food category with Vegan Babybel campaign

Award Winning Stories

A cinematic triumph at The Swiss National Museum

Award Winning Stories

Empowering voices for change in women's football

Environmental campaigns

Why these creatives are teaming up with comedians to spur Brits into climate action

greenpeace

Greenpeace rebrands Dove’s ‘Real Beauty’ as ‘Real Harm’ as it exposes plastic pollution

Opinion

The 4 biggest barriers facing sustainable adtech ahead of COP 28

recycling

Consumers keen to play their part by recycling but ASA research says efforts are misguided

sustainability

Satirical ad sees Olivia Colman thank public for inadvertently investing in fossil fuels

Leaders from Vodafone Business and Accenture Song discuss how CMOs can balance technology and creativity with humanity.

Promoted

Delivering purpose and promise by embracing the ‘human moment’

Environmental campaigns

Could anti-consumerist brand campaigns put an end to Black Friday?

sustainability

Why a fake agency is pitching for Saudi Aramco’s account

Digital Industries Case Studies

GDST on how it used social content to boost school registrations

Digital Industries Case Studies

How Clarks made a big noise on its return to the metaverse

Digital Industries Case Studies

How cutting energy costs made its all Add Up for Vyde, MG OMD and UK Gov

Digital Industries Case Studies

Autotrader on securing a prominent position in EV sales market

Digital Industries Case Studies

Spesavers on how paid search showed the way to better sales

Digital Industries Case Studies

Niantic on how its 8th Wall platform is making AR a reality for more brands

Digital Industries Case Studies

How Smarthub's investment is taking ad tech to new heights

Example of the award-winning digital work

Digital Industries Case Studies

Code and Theory launched Tipico's digital campaign in just six weeks. Here's how

Open Mic

This promoted content is produced by a publishing partner of Open Mic.
A paid-for membership product for partners of The Drum to self-publish their news, opinions and insights on The Drum - Find out more