The Latest Marketing, Advertising, Digital & Media News

Clarks

How Clarks is tapping into 90s nostalgia to regain its cultural relevance

One of the decade’s most iconic brands, the Wallabee maker is taking advantage of our newfound love for all things 90s.

Hannah Bowler

Senior Reporter, The Drum

FCA campaign warns about the risks of social media hyped stock

FCA

Why the UK financial regulator is advertising before Dumb Money screenings

media

How Rupert Murdoch’s departure will impact Fox’s advertising business

greenwashing

ASA rebuts accusations it’s not fit for purpose against greenwashing

Nike

Ad of the Day: Eliud Kipchoge provides a guiding voice in futuristic Nike spot

carhartt

Streetwear drives Carhartt’s growth, but its marketing will always favor workers

alzheimer's Research UK

Alzheimer’s charity says investing in brand isn’t ‘fluff,’ it’s ‘critical’ to finding cure

Ads of the Week

Best Ads of the Week: Soho’s sensory-rich short & Greenpeace’s star-studded cartoon

Opinion

The Sisyphean struggle of being an explainer in 2023 is causing burn-out

new balance

‘It should have worked, but it flatlined’: the product launch that haunts New Balance

Combining sport and other subcultures brings an energy and optimism to an industry struggling with declining viewership.

Joel Goodhall

There is no room for a ‘jack of all trades’ now that social media is all grown-up.

Shira Jeczmien

In creativity, AI largely functions as a rear-view mirror tool, perfect for deciphering the past but innovation rests squarely on human ingenuity.

Richard Pinder

Postmates ‘This is Your Brain on Food’ by Mother

Lego ‘Play Is Your Superpower’ by Droga5 Dublin

The Guardian ‘Not For Sale’ by Lucky Generals

Every Man Jack ‘Them Beardles’ by Party Land

Agency culture

Can ‘new era’ holding group Common Interest triumph in a market stacked against it?

How AI is helping speed up keyword generation

Artificial Intelligence

AI has transformed search, but how should marketers use it for better keywords?

Agency models

Havas ‘on the radar’ of climate activists and clients walk following Shell account win

Opinion

What do they do all day? Conran’s Rachel Morris on role of a junior strategist

Connect to life’s realest moments on Snapchat.

Promoted

Get real: how brands can tap into the power of relationships to drive influence this shopping season

Promoted

A marketer’s guide to composable content: what you need to know

How to get the C-suite on board with data privacy

Promoted

Prioritizing privacy: how to get buy-in from the C-suite

Hyundai Spiderman Across the Spiderverse collaboration - a lesson in how to engage Gen Z

Open Mic

2023 World Car of the Year: 3 marketing lessons from Hyundai about how to engage Gen Z

FCA

Why the UK financial regulator is advertising before Dumb Money screenings

The Financial Conduct Authority has taken the gold spot (the last commercial message before the main feature) at cinemas showing the GameStop dramedy, warning inexperienced investors about socially hyped stocks.

Hannah Bowler

Senior Reporter, The Drum

people wearing traditional mexican dresses

Hispanic Consumers

How top agencies are celebrating Hispanic Heritage Month 2023

Clarks

How Clarks is tapping into 90s nostalgia to regain its cultural relevance

Opinion

AI monitors the rear-view mirror, human creatives drive us forward

Opinion

The game beyond the game: live sports has more entry points than ever for brands

alzheimer's Research UK

Alzheimer’s charity says investing in brand isn’t ‘fluff,’ it’s ‘critical’ to finding cure

Agency culture

Can ‘new era’ holding group Common Interest triumph in a market stacked against it?

The last self-styled “new era holding company” to make global headlines was S4 Capital. This week, its share price tanked amid a year-long struggle to find growth. So, in today’s economy, you would have to be mad to launch another promised rival to the establishment – right?

Jennifer Faull

Deputy Editor, The Drum

Opinion

Havas and Shell: a controversial partnership that makes sense

Opinion

What do they do all day? Conran’s Rachel Morris on role of a junior strategist

How do you solve a problem like...

How to create a future-proofed remote work policy

S4 Capital

S4 Capital losses and job cuts deepen: what the analysts say

Photograph of people partying with confetti

The Drum Recommends

Looking for a new events agency partner? Here are 15

Nike

Ad of the Day: Eliud Kipchoge provides a guiding voice in futuristic Nike spot

The Kenyan is regarded as the greatest marathon runner of all time.

Amy Houston

Senior Reporter, The Drum

Postmates

Postmates taps LA artists to illustrate dramatic depictions of food cravings

lego

Jane Lynch stars as work-obsessed CEO in playful Lego ad

Nike

Ad of the Day: Nike marks Feng Chen Wang collab with fashionable family portrait

Brand strategy

‘Them Beardles’ play bluegrass for folks with facial hair in Every Man Jack ad

iPhone

Jason Bateman, Sean Hayes and J Balvin share how to get free iPhone 15 Pros from Verizon

media

How Rupert Murdoch’s departure will impact Fox’s advertising business

Opinion

As Netflix cracks down on password sharing, its ad profiles will also improve

Diversity & Inclusion

Australia’s biggest brands create ‘Unignorable Adbreak’ to support disability representation

Promoted

Prioritizing privacy: how to get buy-in from the C-suite

Opinion

Russell Brand and the dangers of trial by media

bloomberg

Bloomberg’s ‘Context Changes Everything’ demonstrates the importance of factual reporting

Channel 4

‘It’s just a friendly... honest’: Channel 4 promos Scotland v England clash

NBC

Ad of the Day: Peyton Manning rides a baguette blimp headed for the Paris Olympics

S1 : E1 The Story of Brand Storytelling

It starts with a customer

S2 : E19 The Drum at Cannes

Glowing engagement

20 mins

S1 : E9 Agency Leaders Debate

Agency Leaders Debate: Should agencies collaborate with each other or go it alone?

32 mins

collaboration

Re-imagining tomorrow's communication

16 mins

greenwashing

ASA rebuts accusations it’s not fit for purpose against greenwashing

Agency models

Havas B Corp status at risk following Shell appointment

Opinion

Havas and Shell: a controversial partnership that makes sense

Agency models

Havas ‘on the radar’ of climate activists and clients walk following Shell account win

Environmental campaigns

Holding companies react as research claims fossil fuel contracts at all-time high

Influencers caught up in greenwashing politics amid rise in green-led content

Unilever

Influencers avoiding climate content for fear of being branded greenwashers

Brand strategy

Wagamama’s slow fashion collaboration part of ‘never-ending’ sustainable journey

greenwashing

Influencer marketing and greenwashing: just how big a problem is it?

Twitter

Musk’s aim to convert all X users to paying subscribers deemed ‘risky strategy’

Promoted

Prioritizing privacy: how to get buy-in from the C-suite

Open Mic

2023 World Car of the Year: 3 marketing lessons from Hyundai about how to engage Gen Z

New tricks

‘We get to something interesting, faster’: BBDO is using AI to write better briefs

Opinion

Why we’re safer without the UK government’s Online Safety Bill

Two women shop on social media on their phones while holding shopping bags

Open Mic

Social commerce: 3 crucial steps to succeed with shopping ads

Area 23

This ad agency is using AI to help Alzheimer’s patients hold on to their memories

Opinion

Could virtual experiences soon become the norm for e-commerce?

Open Mic

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Marigold

Why collecting zero-party data via loyalty programs is more important than a one-off sale

Acxiom

4 ways to use customer data to drive Q4 results, without the holiday drama

LiveRamp

Data collaboration will be key to golden quarter success in 2023 - here's why

Tagger by Sprout Social

Bad leadership is failing DE&I initiatives – here's how to avoid the same mistake

TrafficGuard

Golden quarter 2023: Top 5 challenges for e-commerce brands and how to overcome them

Bynder

Bynder study reveals how many marketers are actually using AI to create content

CreatorIQ

Tracking the value of social conversations through share of influence

LoopMe

Knowing your audience: AI-powered insights for campaign optimization

The Drum Network

The Drum Network is a global membership club for agency leaders, sharing their expertise with the wider industry. Learn more

A busy New York street, in black and white

The Drum Network

How retailers can use local PPC to drive footfall

Google’s pay-per-click (PPC) offering is always evolving. Here, Space & Time’s Ben Ladbrook outlines the search giant’s latest toolkit, including Performance Max, for retailers looking to drive local footfall.

Ben Ladbrook

PPC Lead, Space & Time