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Peroni Capri ‘The Taste That Takes You There' campaign

Inside Peroni’s plans to inject ‘informality’ into its portfolio

Marketing

Warner Bros Barbie movie drops July 21
Marketing

The brand boss behind Barbie’s comeback opens up the Mattel Playbook

Watershed moment for greenwashing regulation with Shell ad ban
Sustainability

Shell’s latest greenwashing ad ban marks a tipping point for big oil’s eco campaigns

Fortnite x Timberland
Media

This recent change now means brands can make money on Fortnite

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More Marketing

Marketing

Creative Showcase: Featuring CHI & Partners, Karmarama, Ogilvy & Mather Japan and more

Adidas

Adidas scores 'most talked about' brand title at Fifa World Cup generating 1.59m conversat...

Wacky Warehouse

Wacky Warehouse on a sales drive with launch of new website

Heineken

Heineken develops social tool @wherenext but shuns brand name to provide ‘more credibili...

More Technology

Technology

Total Film names new online editor

Court approves ‘disappointing’ $527m Kodak patent sale to Apple consortium

reddit

Reddit co-founder Aaron Swartz' family blame MIT prosecutors for suicide

Aaron Swartz

Sir Tim Berners-Lee among the first to pay tribute to internet activist Aaron Swartz

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