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Today’s must-reads

CK2
The Drum Live
The Drum Live: Calvin Klein’s CMO on taking a different path from rival luxury brands
At The Drum Live in London, the marketing chief explains why investing in big tech platforms gives monotonous results, why you need to tailor customer experiences and what the fashion brand is getting out of partnerships with the likes of Kendall Jenner.
Amy Houston
Senior Reporter, The Drum
WPP's chief AI officer on AI in advertising
The Drum Live
The Drum Live: WPP’s chief AI officer says ‘nobody’s doing AI’
Shopping trolley
The Drum Live
The Drum Live: Ecommerce shouldn't lose its humanity amid AI boom
AI CMO
The Drum Live
The Drum Live: ‘Science fiction is now science fact’ and CMOs need to be prepared
SHP - 01
PSA
Ad of the Day: Comedians play chilling school shooter threats for laughs in PSA
HSBC
The Drum Live
The Drum Live: HSBC CMO Becky Moffat on why finance marketing can’t be all doom and gloom
Star

Deep Dives

The Media Convergence show all

Digital media sprawled across countless new frontiers, but the land grab is over. The borders between channels are blurring as they steal each other’s features, adopt universal standards and simplify for consumer ease. Those that merge and converge best will emerge the victors.

Social
Opinion

We’ve reached peak social media sameification, and it may get worse
Srtike
Opinion

The Hollywood strikes left creators with a difficult choice: solidarity or salary?
A red floppy disc
The Drum Network

Death by digital: How much will history remember gen Z?
An unrolling reel of film
The Drum Network

Streaming’s seismic shift: How video killed campaigns and changed the game

Most popular right now

Clarks Torhill shoe inspired by the 90s
Clarks
How Clarks is tapping into 90s nostalgia to regain its cultural relevance
Lego - 02
lego
Jane Lynch stars as work-obsessed CEO in playful Lego ad
Shell
Agency models
Havas B Corp status at risk following Shell appointment
WFH
How do you solve a problem like...
How to create a future-proofed remote work policy

From our columnists

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I've worked out how TikTok managed to rack up millions of views on TV shows that other platforms tried and failed at.
Pollyanna Ward
The UK considered allowing PSBs longer ad breaks. Advertisers were barely consulted and it would have hurt smaller channels had it gone through.
Ed Cox
WhatsApp is going big with Channels. But can brands be bothered getting set up on yet another social channel? We're already tired of Threads.
James Hacking

Skip to ads

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BK - Hand
Burger King ‘The Hand’ by Buzzman
M&S - 01
M&S ‘Farm to Foodhall’ by M&S
busta rhymes
Power to the Patients PSA by Swift River Productions
postmates campaign
Postmates ‘This is Your Brain on Food’ by Mother

Subscriber-only

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Maybelline
OOH
How is the outdoor advertising industry responding to ‘faux-out-of-home’?
Measurement
How do you solve a problem like...
How to measure for success in an omnichannel world
Sky Sports - 03
sky
Inside the state-of-the-art Sky Sports studio bringing fans an immersive new experience
Common Interest
Agency culture
Can ‘new era’ holding group Common Interest triumph in a market stacked against it?
Re-imagining tomorrow's communication
Re-imagining tomorrow's communication
The story of Creative Futures – an industry-wide initiative bringing together a specialist working group of experts, who all have an integral role to play in the process, with the emerging creative talent of tomorrow.
Featured video

Partner content

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A phone with headphones playing a podcast influenced by AI technology, next to a cup of coffee
Open Mic
From programmatic to AI: how is tech evolving podcasting?
Personalization doesn’t just pay off; it’s now the way of the world.
Promoted
The personalization payoff: where sellers meet buyers
Where should marketers be placing their bucks when planning multichannel strategies
Promoted
The next-gen opportunity: where should marketers invest their media bucks in 2024?
Diverse younger generation (gen z, gen alpha), which brands want to know how to engage
Open Mic
Research reveals 5 strategies to engage youth audiences in a shifting media landscape

Marketing

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Social
Opinion
We’ve reached peak social media sameification, and it may get worse
Everything is content. And everywhere is TikTok, so argues Sedge Beswick, founder of SEEN Connects.
Sedge Beswick
Founder, SEEN Connects
Lush
lush
Inside the Lush brand collaboration machine (that doesn’t rely on social media)
Clickbait illustration
media planning and buying
New parameters define spammy ‘made for advertising’ sites, but media buyers remain wary
Srtike
Opinion
The Hollywood strikes left creators with a difficult choice: solidarity or salary?
AI CMO
The Drum Live
The Drum Live: ‘Science fiction is now science fact’ and CMOs need to be prepared
Children
Opinion
TV's reaching fewer children but brands are finding new ways to connect

Agencies

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Zoe Scaman
Agency culture
Rage kept Zoe Scaman in adland. Now she wants young talent to transform it for themselves
Two years after the publication of ‘Mad Men, Furious Women’ The Drum sat down with Zoe Scaman to discuss whether the industry has learned anything and her advice to the next generation looking to navigate it.
Ellen Ormesher
Senior Reporter, The Drum
Photograph of a shopping mall with people walking around
The Drum Recommends
Top 20 medium size creative retail agencies
Common Interest
Agency culture
Can ‘new era’ holding group Common Interest triumph in a market stacked against it?
A Shell oil rig in the North Sea
Opinion
Havas and Shell: a controversial partnership that makes sense
Rachel
Opinion
What do they do all day? Conran’s Rachel Morris on role of a junior strategist
WFH
How do you solve a problem like...
How to create a future-proofed remote work policy

Creativity

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andrea jin and her grandmother
volvo
Volvo celebrates Asian family values with Andrea Jin, Kevin Lee & their grandmothers
The ads were created in partnership with Eastern Standard Times, a new Asian media outlet founded by former Vice executives.
Audrey Kemp
Junior Reporter, The Drum
CK2
The Drum Live
The Drum Live: Calvin Klein’s CMO on taking a different path from rival luxury brands
SHP - 01
PSA
Ad of the Day: Comedians play chilling school shooter threats for laughs in PSA
dunelm ad
Ads of the Week
Best Ads of the Week: Hip-Hop’s healthcare exhortation & Olivia Rodrigo’s smooth Sony spot
Guardian 01
The Guardian
‘Not for Sale’: Why The Guardian's latest campaign addresses media ownership
Vinterior OOH campaign
ikea
‘No Swedish Meatballs:’ Vinterior pokes lighthearted fun at Ikea with London subway ads

Media

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Clickbait illustration
media planning and buying
New parameters define spammy ‘made for advertising’ sites, but media buyers remain wary
sm1
Opinion
With the buzz around drone shows, is the sky a new media channel?
Writers and actors striking outside of Hollywood's Paramount Pictures
The Media Convergence
Hollywood’s nearly 5-month strike could be coming to an end. What’s next for advertisers?
A phone with headphones playing a podcast influenced by AI technology, next to a cup of coffee
Open Mic
From programmatic to AI: how is tech evolving podcasting?
Maybelline
OOH
How is the outdoor advertising industry responding to ‘faux-out-of-home’?
Where should marketers be placing their bucks when planning multichannel strategies
Promoted
The next-gen opportunity: where should marketers invest their media bucks in 2024?
TV
Opinion
The UK won’t allow longer public service broadcaster ad breaks – here’s why
Sky Sports - 03
sky
Inside the state-of-the-art Sky Sports studio bringing fans an immersive new experience

The Drum TV

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S1 : E1 The Story of Brand Storytelling

It starts with a customer

S2 : E19 The Drum at Cannes

Glowing engagement

20 mins

S1 : E9 Agency Leaders Debate

Agency Leaders Debate: Should agencies collaborate with each other or go it alone?

32 mins

collaboration

Re-imagining tomorrow's communication

16 mins

Sustainability

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Vinterior OOH campaign
ikea
‘No Swedish Meatballs:’ Vinterior pokes lighthearted fun at Ikea with London subway ads
Watershed moment for greenwashing regulation with Shell ad ban
greenwashing
ASA rebuts accusations it’s not fit for purpose against greenwashing
Shell
Agency models
Havas B Corp status at risk following Shell appointment
A Shell oil rig in the North Sea
Opinion
Havas and Shell: a controversial partnership that makes sense
Shell
Agency models
Havas ‘on the radar’ of climate activists and clients walk following Shell account win
New York smog
Environmental campaigns
Holding companies react as research claims fossil fuel contracts at all-time high
Influencers caught up in greenwashing politics amid rise in green-led content
Unilever
Influencers avoiding climate content for fear of being branded greenwashers
Wagamama x Pangaia
Brand strategy
Wagamama’s slow fashion collaboration part of ‘never-ending’ sustainable journey

Tech

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WPP's chief AI officer on AI in advertising
The Drum Live
The Drum Live: WPP’s chief AI officer says ‘nobody’s doing AI’
Shopping trolley
The Drum Live
The Drum Live: Ecommerce shouldn't lose its humanity amid AI boom
Image
AI
From policy to possibilities: the Advertising Association's 'AI Taskforce' explained
A phone with headphones playing a podcast influenced by AI technology, next to a cup of coffee
Open Mic
From programmatic to AI: how is tech evolving podcasting?
X app logo
Twitter
Musk’s aim to convert all X users to paying subscribers deemed ‘risky strategy’
How to get the C-suite on board with data privacy
Promoted
Prioritizing privacy: how to get buy-in from the C-suite
Hyundai Spiderman Across the Spiderverse collaboration - a lesson in how to engage Gen Z
Open Mic
2023 World Car of the Year: 3 marketing lessons from Hyundai about how to engage Gen Z
Image
New tricks
‘We get to something interesting, faster’: BBDO is using AI to write better briefs

Open Mic

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This promoted content is produced by a publishing partner of Open Mic.
A paid-for membership product for partners of The Drum to self-publish their news, opinions and insights on The Drum - Find out more

Anzu
What the ad industry and in-game advertising can learn from Unity's runtime fees
Marigold
Why collecting zero-party data via loyalty programs is more important than a one-off sale
Acxiom
4 ways to use customer data to drive Q4 results, without the holiday drama
LiveRamp
Data collaboration will be key to golden quarter success in 2023 - here's why
Tagger by Sprout Social
Bad leadership is failing DE&I initiatives – here's how to avoid the same mistake
TrafficGuard
Golden quarter 2023: Top 5 challenges for e-commerce brands and how to overcome them
Bynder
Bynder study reveals how many marketers are actually using AI to create content
CreatorIQ
Tracking the value of social conversations through share of influence

The Drum Network

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The Drum Network is a global membership club for agency leaders, sharing their expertise with the wider industry. Learn more

A red floppy disc
The Drum Network
Death by digital: How much will history remember gen Z?
For The Drum’s media convergence deep dive, Amplify’s Seun Areoye explores how a digitally obsessed generation might be altering how they’re viewed in the future.
Seun Areoye
Trends editor, Amplify
An unrolling reel of film
The Drum Network
Streaming’s seismic shift: How video killed campaigns and changed the game
A man's face. He looks like a pirate!
The Drum Network
Will failed streaming models and false promises bring back piracy?
Lego figures acting out a dangerous tree-trunk-bridge crossing by a jeep
The Drum Network
Fields of dreams: Why self-contained cross-media platforms are doomed to fail
A shopping basket, filled with plump tomatoes
The Drum Network
Retail media’s experimental phase is over. So, what’s next?
A person dwarfed by a sea of stars
The Drum Network
After so much piecemeal advertising, big ideas are back (if we nurture them)
A busy New York street, in black and white
The Drum Network
How retailers can use local PPC to drive footfall
A white dramatic mask on a concrete background
The Drum Network
I am become Karen, destroyer of worlds: How we all got wrapped up in our own ‘truth’
Two hands, one more wrinkled than the other
The Drum Network
On ageism in marketing teams: Combining legacy and fresh talent is the key to success