Categories Marketing Agencies Creative Media Sustainability Technology

Tide

Betty White with a Snickers

07 Feb 2024

9 min read
Are these the 10 best Super Bowl ads ever? Creative directors share all-time favorites
Super Bowl
willie nelson with a guitar

04 Apr 2023

6 min read
The most effective US ads of March, from Wendy’s to Capital One
System1
Kumail Nanjiani in a car

17 Mar 2023

2 min read
US Ad of the Day: Tide puts Kumail Nanjiani into messy meme moments
US Ad of the Day
Bill Murray and groundhog

03 Feb 2023

7 min read
From Jeep’s groundhog to Tide’s montage, 5 plays for making Super Bowl ads great
Opinion
Tide and NFL logos next to one another

31 Aug 2021

5 min read
Tide & NFL tap ‘Stone Cold’ Steve Austin, Ice-T & Matt Ryan for sustainability play
sustainability
Nick Offerman

01 Oct 2019

4 min read
Ads We Like: Tide completes its #LaundryNight debate with Nick Offerman getting the last w...
Creative Works
Tide Radio

06 Jun 2019

3 min read
Creative Director’s Choice: Bill Starkey of Quench on Tide’s humble radio spots
Creative Works
Tide '24/7 laundry boxes' where consumers can drop their washing at their own convenience

20 Feb 2019

2 min read
P&G launches 'Tide Cleaner app' - a laundry solution for time-constrained consumers
Procter & Gamble (P&G)
tide ad

25 Jun 2018

6 min read
‘It’s a Tide Ad’ director on crafting the perfect pastiche, David Harbour & Super Bowl...
Tide

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024