Categories Marketing Agencies Creative Media Sustainability Technology

Consumer behaviour

Scan as you shop customer

22 Jan 2024

7 min read

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Connected stores to continuous commerce: 5 ways to get ahead with retail media in 2024
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Captify session at The Dum Live

02 Nov 2023

4 min read

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How can brands use data to predict the unpredictable?
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Leaders from Kantar, General Mills, Three UK and System 1 discuss reinventing creativity for a distracted world at Outbrain's Captivate event in London

26 Oct 2023

7 min read

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Made you look: how brands can be attention magnets in a distracted world
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Braze Article Header Day 4

22 Aug 2023

5 min read

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Beauty is in the eye of the beholder - how the industry appeals to new consumers
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Someone gathering coins in cupped hands, plus a piece of paper saying 'make a change'

31 Jul 2023

5 min read
What behavioral science can teach charities about fundraising: 7 tips
The Drum Network
Snap Retail event photo

27 Jul 2023

5 min read

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Peak season is fast approaching – here’s how to use social shopping to get ahead
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A blank billboard

25 Jul 2023

5 min read
Want to change consumer behavior? Take a fresh look at out-of-home
The Drum Network
Man holding a rail on the subway - pink purple hue

16 May 2023

5 min read

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Not all data is created equal – how to rebalance the marketing data mix
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Central Harbourfront Event Space, Hong Kong

30 Mar 2023

5 min read
How live events can drive loyalty through meaningful moments
The Drum Network

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024