Categories Marketing Agencies Creative Media Sustainability Technology

Chinese New Year

Chinese New Year, the Lunar New Year, Spring Festival... every year this significant holiday for many East Asian cultures becomes increasingly significant to marketers too. So, what can we expect to see from brands as we welcome a new moon and the year of the tiger? Watch this space for all our Chinese New Year coverage....

Man looks glum in ad

09 Feb 2024

6 min read
Best of CNY: The Drum celebrates the Year of the Dragon
Chinese New Year
Nike China

23 Jan 2023

2 min read
Nike urges China’s youth to dream big this Chinese New Year
Chinese New Year
Lunar New Year

22 Jan 2023

4 min read
Best of CNY: The Drum celebrates the Year of the Rabbit
Chinese New Year
BMW01

20 Jan 2023

2 min read
Ad of the Day: BMW celebrates translation fails for Chinese New Year
Chinese New Year
Chinese New Year

19 Jan 2023

1 min read
TikTok promotes heartfelt message in Chinese New Year film
Chinese New Year
Lunar new year

19 Jan 2023

6 min read
How are marketers and brands approaching this Chinese New Year?
Chinese New Year
Bumble

18 Jan 2023

2 min read
Bumble pens a love letter to pressurized Singaporean singletons
Bumble
A Bolder Tomorrow - Tiger APAC

16 Jan 2023

3 min read
Tiger wants young people to stop and celebrate their wins this CNY
Chinese New Year
Apple shot on iphone

12 Jan 2023

2 min read
Apple celebrates resilience in Chinese New Year film, shot entirely on iPhone
Chinese New Year

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