What influencer marketing is & why it matters:
Recent research from eMarketer reveals that ‘micro-influencers’ have more loyal communities and drive higher engagement than traditional ‘influencers’.
Micro-influencers have a strong following, though they may not number in the millions. In this webinar, we’ll analyse not only why but how this type of influencer is driving serious impact for brands.
This is traditionally a very difficult audience to discover, but we’ll share some tips and solutions on how to find, engage, and manage this powerful group. We will also reveal a sneak peek at the newest Curalate product which enables our clients to proactively find high quality content and influencers at scale.
Join Curalate’s Marketing Director and resident Instagram Influencer @BrendanLowry, and Farfetch's Global Online Communications Manager Emily Auchincloss to explore:
- What influencer marketing is & why it matters;
- Three tips for building a successful influencer marketing strategy;
- The value of micro-influencers & how they can help you;
- Finding and landing the right micro-influencers