Make Smarter, Faster Decisions by Leveraging Marketing Intelligence

In any successful consumer-packaged-goods (CPG) company, brand and category managers play starring roles. They’re the ones pulling the levers to ensure that the right message for the right product meets the right customer at the right time. But as CPG companies and their markets grow increasingly complicated, brand managers’ effectiveness is challenged. Find out how brand managers who once played the role of strategic integrator are being forced into a reactionary role: coordinator of things.

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