Ethical Adtech: Bringing Transparency And Accountability to Digital Marketing
The adtech industry is under immense pressure to clean up its act. Everyone wants an adtech ecosystem that is accountable, safe and transparent. Instead, they have are dealing with a complex and murky digital supply chain in which players deliberately exploit the opaqueness of technology to further their ends.
So what can marketers do to make the industry safe and transparent for every participant in the digital supply chain?
This report, produced by The Drum in association with Iotec, explores how marketers are responding by revisiting their marketing strategies. It also contains ‘Manifesto for ethical adtech’ – a blueprint for how the digital supply chain needs to be overhauled to rebalance the ecosystem and respect all parties within the chain.
As a Drum reader, you have free access to all downloadable content like this, all we request in return are a few details, so the partner of this publication can contact you with further information relating to its content.