Why the future growth of your company depends on attributed reporting

Through attributed reporting, you can get to know your customer better than they know themselves; what makes them tick, click and order four pairs of shoes at 1 AM on a Tuesday morning. With 75% of UK advertising professionals displaying a firm belief that AR is a superior tool for critical success, why are so many failing to act on it?

Here’s 5 reasons why AR could improve your company growth:

Why the future growth of your company depends on attributed reporting

Through attributed reporting, you can get to know your customer better than they know themselves; what makes them tick, click and order four pairs of shoes at 1 AM on a Tuesday morning. With 75% of UK advertising professionals displaying a firm belief that AR is a superior tool for critical success, why are so many failing to act on it?

Here’s 5 reasons why AR could improve your company growth:

  1. No other model tracks the customer journey to such precision
  2. It increases the chances of new customers engaging with your brand
  3. Ensures the right message reaches its perfect audience
  4. Discovers which combination of marketing channels delivers the greatest value
  5. Delivers next level customisation

Created by The Drum, in partnership with Rakuten Marketing, this report grills a panel of experts for their knowledge on the subject. Offering advice on convincing departments to invest in attributed reporting; how to set goals; understand customer behaviour and overcome data hurdles.

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