Are you fit enough to keep pace with digital change?

As the digital tsunami crashes onto the shore of existing business models, it is the marketers who ride the wave that are more likely to succeed.

If the obvious solution is to swim with the digital current or drown beneath a sea of competing outmoded companies, then why do a mere 45% of companies not register digital disruption as worthy of board-level attention? Are traditional company structures adapting sufficiently to the pace of digital change?

Are you fit enough to keep pace with digital change?

As the digital tsunami crashes onto the shore of existing business models, it is the marketers who ride the wave that are more likely to succeed.

If the obvious solution is to swim with the digital current or drown beneath a sea of competing outmoded companies, then why do a mere 45% of companies not register digital disruption as worthy of board-level attention? Are traditional company structures adapting sufficiently to the pace of digital change?

This report created by The Drum, in association with Akamai, assembles together a group of industry leaders from brands and agencies for a roundtable summit to deduce how digital disruption is impacting marketers.

Within this report, expect to witness vanguard thoughts on how the game changing new General Data Protection Regulation (GDPR) is shaking up advertising, how organisations are dealing with the Internet of Things (IoT) and the absorbing topic of augmented reality.

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