The next digital transformation

Changing customer preferences and behaviour are disrupting more than just enterprise technology decisions but, increasingly, the very shape and nature of companies and brands themselves.

Many would argue that few are as well placed to benefit from digital disruption as the communications, media and marketing industries – those traditionally charged with promoting, nurturing and safeguarding the customer relationship.

The next digital transformation

Changing customer preferences and behaviour are disrupting more than just enterprise technology decisions but, increasingly, the very shape and nature of companies and brands themselves.

Many would argue that few are as well placed to benefit from digital disruption as the communications, media and marketing industries – those traditionally charged with promoting, nurturing and safeguarding the customer relationship.

The Drum recently hosted a Breakfast Briefing in partnership with Turn, to discuss the complex subject of Digital Transformation. This report is informed by their opinions and aims to give marketers, media, ad and tech executives an insight into the challenges and opportunities ahead – by no means an exhaustive overview, but a springboard for further discussion and action.

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