Out of home continues to be one of the most effective forms of advertising. It is undoubtedly the most visual of all mediums, offering instant stand out and kudos for brands and despite the increase of online opportunities, it has continued to deliver impressive results.
In this digital age out of home all too often gets over looked by an industry that is becoming increasingly digital and social media-centric. However it remains the single medium that we all interact with in every aspect of our daily lives. It’s everywhere we go. We see it; we hear it and now we can even smell it.
The Drum has launched the Creative Out of Home Awards to celebrate, recognise and reward those who make out of home work for their clients, both creatively and by delivering exceptional ROI.