Digital Convergence

Date: 12th March 2014

Marketers Must Evolve To Meet The Expectations & Demands Of The Multi-Channel Consumer.

Customers are using multiple channels and marketing technology needs to keep up. If you have not already transformed your customer engagement processes into integrated, customer-centric processes, you need to start. This event is dedicated to digital professionals to help them do just that.

It's obvious to most marketers that "traditional" marketing has already converged with digital marketing, but now, "convergence” continues to take on a new meaning in the brand marketing world.

The challenge for most brands is how to effectively capture, monitor and combine all this information in a holistic way that provides consumers with the unique shopping experiences that convergence promises. In order to do this brands have recognised the need to embrace the challenges of multi-channel marketing but find it easier said than done when it comes to implementing. This event will help.

Join us as we get to grips with the following:

  • The Power of Context & Being Relevant to the Moment
  • Connecting with Consumers Rather than their Devices
  • Real Time Opportunities
  • Unification & Leverage of Data

You will also have the opportunity to delve into discussions over the following roundtable topics:

  • Programmatic Buying
  • Data
  • Connected TV
  • Mobile
  • Search & Social
  • Video

This event is currently in production. If you would like to submit speakers for consideration please email Anne-Marie.Sheedy@thedrum.com
For commercial opportunities please email Georgie.Ripley@thedrum.com

Location

17 Crosswall
America Square Conference Centre
London
Greater London
EC3N 2LB
United Kingdom