Everything You Need To Know - About Location Based Advertising Sponsored by

2 Episodes

The Drum teamed up with Verve for another series of Everything You Need to Know (EYNTK), this time on location based advertising. Filmed in the back of a London taxi, EYNTK gets marketers quickly up to speed on various topics such as enabling you to start thinking about the device that’s always with the individual, to be strategic about how you use that data and smarter about how you talk to them in the right context, in just a few minutes while on their way to work or a meeting.

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