Everything You Need To Know

4 Chapters - 24 Episodes

Everything you need to know is a new series designed to help viewers quickly get up to speed with some of the most important issues in today’s marketing industry.

In the first series, Everything You Need To Know about Programmatic, in association with The Trade Desk, we explored themes including programmatic video, private marketplaces and optimisation.

Everything you need to Know about Content Marketing, in association with PulsePoint, covered everything from setting a strategy to areas including distribution, optimisation and measurement.

Acxicom helped us explore how Data and Customer Experience interact with each other, how to connect the two better and how marketers sharing data can be beneficial.

Lastly, Location Based Advertising was examined by Verve, covering mobile, bridging on and offline customer experiences and the importance of accuracy in this area of marketing.