What worked well last year?... Yeo Valley. We'll have one of those please

as art and design are subjective your positive comments are as relative as another person's negative comments. Personally I don't think it connects with the audience or has any synergy with the brand which is where it fails massively - the fact the typography is terrible is the icing on the cake

followed by the clichéd mis-placed sarcasm due to not reading the previous comment properly

would love to know how much they paid for that...

Isn't 'Life flows better' a Visa campaign?... fail